RGB: the additive color mixing model Additive color mixing. So, a very important part of your branding must focus on color. 90% of that decision is based solely on color. People decide whether or not they like a product in 90 seconds or less. When you’re strolling down the soft drink aisle scanning the shelves filled with 82 million cans and bottles and trying to find your six-pack of Coke, what do you look for? The scripted logo or that familiar red can? Our brains pick up on those wavelength combinations and translate them into the phenomenon we call color. Objects reflect light in different combinations of wavelengths. Our eyes see something (the sky, for example), and data sent from our eyes to our brains tells us it’s a certain color (blue). 90% of that decision is based solely on color.Ĭolor is perception. CMYK: the subtractive color mixing model.So why should you care about color theory as an entrepreneur? Why can’t you just slap some red on your packaging and be done with it? It worked for Coke, right?Ĭolor theory will help you build your brand. In color theory, colors are organized on a color wheel and grouped into 3 categories: primary colors, secondary colors and tertiary colors. Color theory also involves the messages colors communicate and the methods used to replicate color.

It explains how humans perceive color and the visual effects of how colors mix, match or contrast with each other. Color theory is both the science and art of using color.

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